New Zealand distributors, of well-known International clothing brand The Earth Collection, were looking to open their third retail store in the Sylvia Park Shopping Mall. The shops are based on natural, environmentally friendly fabrics and staying true to this concept was an important aspect of the store design.
The centre operator, Kiwi Properties, wanting to set a quality benchmark for their mall, provided their tenants design and fit-out guidelines. They required that their retailers use an approved designer and all involved with the complex be site-safe.
Earth Collection distributors, Fran and Ian Farrant, said they wanted to provide a higher level of design excellence for this store but didn't want to compromise the warm and inviting feel. We needed real expertise to develop an effective design to display our product and branding but also have someone who could help with the implementation plans that would comply. We wanted to maintain a natural look that was true to the brand.”
|SHOP FRONT - BEFORE
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Ian Farrant - NZ Distributor
“The store sits well with other international brands and has a point of difference to other shops at Sylvia Park. In the process we have also developed a mall concept for our stores that we will be able to use in the future."
“From our point of view Malcolm & Sumner turned the work around quickly. They were responsive and flexible to meet the mall developer's demands and Diane provided a level of professionalism that was required to deal with Kiwi Properties. The concept sketches and presentation boards helped us sell the Earth Collection concept to the approval team."
“With M & S' assistance we were able to meet the mall fit-out requirements. From a compliance perspective our designers made the whole process easy and straight forward."
“The fit-out went very smoothly due the level of detailing and clear construction instructions. Our design made it easy to react to issues that arose on site and very significant to the overall process. All those who worked on the project collaborated well to produce a great outcome and completed everything on time for the opening."
“Despite the tight time frame, keeping things to budget and rigid approval criteria we were able to successfully overcome the obstacles. We have a store that we're extremely proud of."
“In planning a retail store we highly recommend using professional design advice. We wouldn't hesitate to recommend Malcolm & Sumner to others."
The Earth Collection